Publications Collaboration with athelete Lisa Bruijnincx

Collaboration with athelete Lisa Bruijnincx

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Lisa Bruijnincx is 19 years old Dutch athelete, and has been rowing at the highest national level for three years. Lisa started rowing at “Roei- en Zeilvereniging Gouda” and developed fast. Very fast. Last summer, Lisa and her crewmate Fine van Westreenen rowed in a double scull boat to win the World Title U19 at the world championships in Tokyo. A fantastic result, and it has whetted their appetite for more. And Lisa has that ambition outlined clearly: “In four years, I want to participate in the Olympic Games in Paris.” This coming year, Lisa wants to make the next big step in realising that ambition. Lisa is a national top talent, who has made her appearance at international level and wants to develop into an international influential player.

Anderson MacGyver

Anderson MacGyver is a strategic consultancy firm founded in 2013 by Gerard Wijers and Rik Bijmholt. It focuses on Digital Transformation with the goal to help organizations to be smarter in the use of technology and data to create more business value with IT. Over the years, Anderson MacGyver grew from 2 to 40 employees, working for clients like Eneco, PostNL, Univé, Royal FloraHolland and LeasePlan. Anderson MacGyver started in 2019 a second office in Sweden, on-boarding passionate Nordic colleagues and enthusiastic clients. Like Lisa, Anderson MacGyver has additional international ambitions, expanding to Germany for instance. Lisa and Anderson MacGyver will join forces in growing from national top talent to international influential player.


The beginning of January 2020 marked the kick-off in the collaboration of Anderson MacGyver and Lisa Bruijnincx (see picture). Lisa about the collaboration: “It is so exciting that a company like Anderson MacGyver is willing to commit to my ambition. Thanks to them I have the opportunity to organize my coaching team in a more professional way, for instance with mental coaching. I am very much looking forward to making this journey together.” Lisa is coached by another Lisa, namely Lisa Westerhof, herself a two-time Olympian (Athens 2004 and London 2012), and bronze medal winner in London. The organizations Talent Empowerment supports Lisa and Anderson MacGyver in this collaboration, amongst others by supplying speakers for Anderson MacGyver’s (sporting) events and podcasts..

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