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Knowledge article

You can’t handle the (single) truth

In most of today’s digital agendas you’ll find something like Digital Commerce, KYC (know your customer) and Next Best Action. You want to…
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Interview

Digital commerce within PostNL: ‘Customer-centric building toward the right capabilities’

To live up to its ambition of ‘preferred delivery organization’, PostNL is working to better connect with customers. Through its website, …
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Knowledge article

‘Data- and tech-driven customer engagement at scale’

Retail and commerce have changed dramatically in recent years. Like many other sectors, retail companies are discovering the enormous power of their d…
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Knowledge article

Customer value as foundation for optimal organization

By Erik Vuuregge As a car enthusiast, I enjoy reading TopGear magazine. Besides the magazine, I am potentially interested in their events, videos or m…
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Anderson MacGyver

The core purpose of Anderson MacGyver is to harness the unrealized business value for our clients by leveraging the powerful potential of technology & data. We provide strategic advice and guidance to board members and senior management to shape and drive their digital journey.