Your digital ambitions 
Your digital ambitions
DOES YOUR CUSTOMER EXPERIENCE MEET TODAY’S STANDARDS?
Sales and marketing are no longer just about messaging, they’re about knowing your customer deeply and knowing exactly how they engage with your digital landscape. And with most of the buyer journey now happening online, your ability to influence, convert, and retain customers depends on how well you design those journeys.
Yet many businesses still approach digital customer experience narrowly, by selecting a DXP platform or optimizing a channel, without addressing the broader dynamics: it means sharpening your unique value propositions to stand out and building the agility to pivot quickly as new technologies and trends emerge.
In this fast-moving context, Anderson MacGyver can help you create the right focus and build the teams, culture and technology to enable to continuously understand, design and optimize how your products and services are experienced in the digital domain.
Before we continue! It’s more fun to discuss this in the context of your organization and experience our approach firsthand through our dedicated professionals. If you want to discuss the key success factors of optimal customer journeys and customer experience, you can skip the read and talk directly to Onno, Anton, or Gerard.
Ok, let’s continue with our approach!
Our approach
Set the direction
We start by building a clear understanding of your business strategy and how it translates to customer value. This includes identifying who your customers are, what they truly value, and where those moments occur across digital touchpoints. By combining strategic priorities with customer insight, we define where the digital experience can truly differentiate and create impact.
Typical output
- Customer journey and value perception analysis
- Experience opportunity map linked to business goals
- Focused direction for digital investment and design
Design the solution
Together with your team, we co-create the service blueprint to realize the desired experience. This includes defining use cases, mapping data flows, and identifying enabling technologies. In parallel, we shape a scalable architecture and organizational setup tailored to evolving customer needs and market dynamics.
Typical output
- Prioritized use cases and capability requirements
- Future-proof data and technology landscape
- Roadmap for experience, organization, and platform evolution
Implement the change
Execution is supported through effective program management, change leadership, and governance. This includes selecting the right partners and ensuring the internal organization is enabled to sustain and continuously improve the customer experience.
Typical output
- Implementation roadmap and delivery oversight
- Change adoption across teams and functions
- Integrated partner coordination and governance
Curious how this approach would apply to your organization? Our professionals are happy to explore your challenges and ambitions.
Feel free to get in touch with:
Featured client stories
Implementing CRM in globally to provide 360° customer view for Scania
Scania
“Our trajectory shows that you can still achieve major changes without top-down control in close cooperation with the various markets. We have benefited greatly from the help of Anderson MacGyver.”
Eneco shifts from product- to Customer-Oriented: ‘Technology as a Change Agent’
Read moreThe multimodal transformation of PostNL
PostNL
“IT is the foundation for new business models, but also requires performance, stability, scalability, flexibility and compliance. Anderson MacGyver can connect these aspects as none other.”