Your digital ambitions 
Your digital ambitions
DOES YOUR CUSTOMER EXPERIENCE MEET TODAY’S STANDARDS?
To remain relevant, organizations need to design and deliver one-on-one experiences, consistently and at scale. This includes data-driven propositions, personalized journeys, integrated digital channels, and a unified customer view.
At Anderson MacGyver, we specialize in improving customer journeys and digital experiences. We can transform your sales and marketing domain by leveraging our experience in process optimization using proven concepts, methods and tooling. Our systems expertise includes CRM, DXP, customer portals and other related technologies.
Before we continue! It’s more fun to discuss this in the context of your organization and experience our approach firsthand through our dedicated professionals. If you want to discuss the key success factors of optimal customer journeys and customer experience, you can skip the read and talk directly to Onno, Anton, or Gerard.
Ok, let’s continue with our approach!
Our approach
Set the direction
We develop an Operating Target Model for your sales and marketing domain. This includes reviewing your current application landscape and identifying bottlenecks and areas ripe for improvement. Our approach is data-driven and customer-focused, ensuring your strategies are precisely aligned with both business objectives and customer expectations.
Typical output
- Current application landscape analysis
- Operating Target Model for the sales and marketing domain
- Bottlenecks and improvement opportunities assessment
Design the solution
In close collaboration with your team, we define use cases and key requirements. Our team designs a future-proof technology and data landscape, including a market scan and complemented by a comprehensive cost case. Implementing this ideal solution ensures that your sales and marketing efforts are not only effective but also resonate with your customers’ evolving digital preferences.
Typical output
- Defined use cases and requirements for the sales and marketing domain
- Future-proof tech and data design, including a market scan for sales & marketing automation systems
- Cost analysis for implementation of sales and marketing solutions
Implement the change
We guide the selection and contracting of fit-for-purpose solutions and service providers. Followed by careful planning of our roadmap execution, ensuring focused implementation support and robust program management. Supplier governance is covered, streamlining the transition and maximizing the impact of your new digital customer experience strategy.
Typical output
- Selection and contracting of fit-for-purpose solutions and service providers
- Roadmap execution, including implementation
- Supplier governance principles & process
Curious how this approach would apply to your organization? Our professionals are happy to explore your challenges and ambitions.
Feel free to get in touch with:
Featured client stories
Implementing CRM in globally to provide 360° customer view for Scania
Scania
“Our trajectory shows that you can still achieve major changes without top-down control in close cooperation with the various markets. We have benefited greatly from the help of Anderson MacGyver.”
Eneco shifts from product- to Customer-Oriented: ‘Technology as a Change Agent’
Read moreThe multimodal transformation of PostNL
PostNL
“IT is the foundation for new business models, but also requires performance, stability, scalability, flexibility and compliance. Anderson MacGyver can connect these aspects as none other.”