In order to serve its purpose, a vision has to be a shared vision.

How to create a shared digital vision?

Your digital leadership must develop a digital vision focused on the business and its customers, not on technology and data. Focus on realizing the business strategy to add value to the customer, building a coalition of believers, involving senior management to help drive digital transformation inside the organization. Creating a ValueWeb of your network and ecosystems and an Operating Model Canvas helps to create a common and shared vision of all stakeholders.