Digital technologies are generating all kinds of opportunities in virtually every sector. At the same time, organizations are faced with the challenge of adequately responding to changing customer needs, new profit models and heightened competition. The Consulting Agency Anderson MacGyver bases success in the digital world on three pillars: clarity in the digital direction and agenda, the right organization structure and appropriate technology. Data seems to be fourth element that flows through each of these.
According to Anderson MacGyver, digitization only makes sense when the envisioned changes are in line with the activities, opportunities and ambitions of the organization. “Simple but well-thought out models help companies and their directors to effectively navigate through all the digital possibilities,” says co-founder Gerard Wijers. “That is what Anderson MacGyver does and how we stand out from the rest. This is how we make it easier for our customers to make the right choices.”
Wijers cites the example of the Dutch firm Allinq which specializes in building and maintaining large telecom infrastructures. “The changing market required a thorough reassessment. To prepare Allinq for the future, we made a blueprint of the overall organization; its business, culture, management as well as the data and technology. Our goal: reliability and predictability towards the customers, a streamlined operation and a gradual digitization of products and services.”
“Having your data in order is a precondition for being successful in the modern world.”
Having the right data is crucial, because this affects the business, the organization and the technology. Wijers: “Having your data in order is a precondition for being successful in the modern world.” Only with clear, accessible and safely managed data is it possible to offer customers the desired products and services. This demands the right organizational skills and responsibilities, and an IT department that is wholly in sync with the goals of the company.
The so-called Canvas Operating Model helps make strategic choices easier. Bor van Dijk, who primarily focuses on the digital business agenda for Anderson MacGyver, explains: “An A0-format poster shows the correlation among business activities, customers and business partners in one glance. It stimulates the use of one company vernacular for all involved and forms the connection between the business model, the company processes, the data and the IT systems.
Canvas also helps companies understand the context and dynamics in which customers operate. “This requires companies to listen closely and ask specific questions. Many companies have similar management models and activities and even on a detail level may appear the same. That is why the level of analysis must do justice to the uniqueness of each customer. Our strength is that we provide customized services based on best practices with which management teams can actually achieve their digital agendas.”
Once the organization has been properly canvassed, an effective and efficient structuring and support for the various business activities follows, each with their characteristic speed and dynamic. This, according to Anderson MacGyver’s Edwin Wieringa, is best achieved with multi-disciplinary teams that all provide value which correlates to the strategy. “Some teams focus on the rapidly changing demands of the business, while others are aimed at activities that require stability and predictability. The digital exchange of information ensures harmony and cohesion. It enables every component to optimally organize itself for these specific activities, with the right competencies in the right place.”
Many companies are now grappling with an antiquated information provision that impedes the development of new digital services, concludes head of technology Ohno Wasser. “When designing as new digital landscape, the business activities have a guiding role. The chosen solutions must also do justice to the supporting processes, functions and domains – for example, within the finance, purchasing or HR departments. In practice, a “fit for purpose” technology often consists of value-oriented activities with much customer interaction. Activities that can fluidly move along with customers and the market and are backed up by a stable information provision.
Ohno Wasser cites the construction and engineering firm SPIE as a prime example of Anderson MacGyver’s three-pronged approach. “They have implemented the digital agenda throughout the entire organization as based on their core operational activities. Ultimately, one technology platform supports the five most prominent organizational components. This offers many advantages in terms of management and data policy.”
Also at other firms, a successful digital transformation is often based on a combination of business agenda, organizational structure and technology. Anderson MacGyver facilitates a cooperative process that solves problems by using tested methods, expertise and an open approach. In this, the customers’ context and challenges are always the focal point.
This article appeared as a supplement to the Financieele Dagblad newspaper and on analysenederland.nl