ValueWeb: about value in networks and ecosystems
A viable strategy is grounded in the supply chain, the ecosystem that your organization is part of, and considers developments in the field of technology and society. Key to our ideas in this white paper is the concept of ‘value’ and the relationships we build with others: consumers and our business partners. Ultimately, everything we do must have value for everyone who is part of the network we are operating in.
What is this whitepaper about?
Many of our management tools are still rooted in an era when the organization was the central point of reference. In our work, we feel that we should increasingly focus on what happens outside, how to benefit from developments in technology, what we can learn from others, how to work or collaborate best, how to implement change or innovation. This also means change for our business partners, and the way we design a perfect customer journey.
“The ValueWeb promotes reasoning based on the value proposition for the final consumers independent of your location in the value chain.”
In our work, we feel that we should focus increasingly on:
- What happens outside?
- How to benefit from developments in technology?
- What we can learn from others, how best to work or collaborate?
- How to implement change or innovation?
All these questions need answers based on a ‘bigger picture’. A picture that gives a good momentary view on the world in which the organization operates today and that allows us to consider trends and future changes that will offer a better experience to our customers. It also shows how we can work better with our partners and contribute to the community we are part of.
Capturing these developments in one picture would be great: to reduce complexity, to focus on the essentials, to know the value systems of our partners and consumer groups, to understand interdependencies, and to build a picture of the best way into the future. The real value is experienced by those who use our goods and services, which is, in the end, the final consumer. But we also contribute to the community we are part of. Value is created and exchanged in a broader context than the organization and its customers alone.