Client cases Designing a new business technology organization for Royal FloraHolland

Designing a new business technology organization for Royal FloraHolland

Share this article

Royal FloraHolland is a cooperative of growers who strive to ensure the sustainable success of their members. They connect growers and buyers and cooperate with all parties in the floriculture industry to ensure the continued growth of the sector. Over the course of the last 100 years, they have been successful in doing so. To ensure growth in the next 100 years to come, a new digital organization and platform are required.


Royal FloraHolland needed a partner to help building the digital future while renovating the core.

  • How do we recalibrate our digital strategy to be ready for the future?
  • How do we build an organization that can reach reliable digital velocity – together?
  • How do we better understand and optimize our IT ecosystem?
  • How do we develop a sourcing strategy for our IT services?
  • How do we reduce the number of applications?


Anderson MacGyver helped Royal FloraHolland build the “pillars for purpose” to become fit for purpose.

  • Recalibrate digital & sourcing strategy with help of Business Model Canvas & Operating Model Canvas
  • Develop a new business technology organization
  • Create a master map of entire ecosystem 
  • Translate master map to enterprise IT architecture
  • Select of partners through innovative data-room with relevant documents


Royal FloraHolland was prepared for the digital future thanks to their strategic partner Anderson MacGyver. 

  • Full overview of and insight in business activities and related IT services
  • Reduced amount of applications
  • Increase speed in offshore IT service delivery
  • Insight into IT costs through dashboarding
  • Selected the right partner(s) to enable cloud transformation

Anderson MacGyver worked closely alongside us to create a new operating model, adding substance and velocity. We’re now moving with speed in the right direction.

Gerhard van der Bijl, CDO Royal FloraHolland
CLIENTRoyal FloraHolland
INDUSTRYTravel, Transport & Logistics
REVENUE€4.691 million (2019)
WORKFORCE2.636 (2019)
Back to previous page
Get in touch!
Bor van Dijk
Talent coach | Management Consultant 6 1505 2217