Your digital ambitions 
Your digital ambitions
CAN YOU KEEP AND ATTRACT DIGITAL TALENT?
We cannot lump “digital talent” together. Millennials and Gen Z have different needs and values, and every profession — from engineers to UX designers and digital marketeers — comes with its own expectations.
So how can you become and remain interesting for digital talent? Anderson MacGyver helps connect business leadership to the digital roadmap. We use this foundation to shape your employer brand and labor market communication.
When your digital ambition is visible and authentic, it doesn’t just retain people. It attracts them. A true digital mindset anchored in a strong digital strategy offers perspective, relevance and long-term engagement. That is exactly what today’s digital professionals are looking for.
Before we continue! It’s more insightful (and more fun) to explore this topic in the context of your own organization. If you want to strengthen your position in the digital labor market, feel free to reach out to Edwin, Else or Lisa.
Ok, let’s continue with our approach!
Our approach
Set the direction
Attracting and retaining digital talent starts with a clear digital strategy and a strong ambition to become a tech- and data-driven organization. From there, we help define communicable digital vision statements and identify the impact this vision has on employee roles and experience. These elements are translated into a blueprint for multimodal teams, with roles enriched by clear values, responsibilities and required competencies.
Typical output:
- Digital vision statements and impact for employees derived from digital strategy
- Operating model canvas including multimodality and teaming layer:
- Established team colors by modality
- Organizational blueprint of team values, roles, responsibilities and competencies
Design the solution
With the organizational blueprint and job specifications in place, we analyze the gap between ambition and actual staffing levels. To support this, we offer talent mapping tools such as 9-grids and skills frameworks. Anderson MacGyver also offers communication specialists and training programs in collaboration with renowned universities.
Typical output:
- 9-grid talent mapping
- Labor market communication
- Creation of centers of excellence, communities of practice, guilds
- Skills framework
- Business leadership training program
- Digital capability learning programs
Implement the change
To truly embed change, we help activate change by setting up communities and facilitating interventions. This could include supervising (work)sessions, lunch intermezzos, and the deployment and guidance of learning games.
Typical output:
- Community building
- Learning-on-the-job sessions and tools, such as:
- Games
- Situation sketches
- Work sessions
Our professionals are eager to help you turn your digital strategy into a powerful talent magnet. Let’s explore what this could look like for your organization.