{"id":14653,"date":"2025-06-02T23:21:18","date_gmt":"2025-06-02T21:21:18","guid":{"rendered":"https:\/\/www.andersonmacgyver.com\/?post_type=cp_question&#038;p=14653"},"modified":"2025-06-02T23:22:32","modified_gmt":"2025-06-02T21:22:32","slug":"optimale-klantreizen-en-digitale-klantervaring","status":"publish","type":"cp_question","link":"https:\/\/www.andersonmacgyver.com\/nl\/question\/optimale-klantreizen-en-digitale-klantervaring\/","title":{"rendered":"Optimale klantreizen en digitale klantervaring"},"content":{"rendered":"\r\n\r\n\r\n<div class=\"block_9\">\r\r\n\t<div class=\"container p-0\">\r\r\n\t\t<div class=\"row\">\r\r\n\t\t\t<div class=\"col-lg-12 text-center\">\r\r\n\t\t\t\t<div class=\"block_quote\">\r\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\">\r\r\n\t\t\t\t\t<h1>VOLDOET JULLIE KLANTERVARING AAN DE NORM VAN VANDAAG? <\/h1>\r\r\n\t\t\t\t\t\r\n\t\t        <\/div>\r\r\n\t        <\/div>\r\r\n\t\t<\/div>\r\r\n\t<\/div>\r\r\n<\/div>\r\r\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p>Om relevant te blijven, moeten organisaties persoonlijke ervaringen ontwikkelen en leveren; consistent en op schaal. Denk aan datagedreven proposities, gepersonaliseerde klantreizen, ge\u00efntegreerde digitale kanalen en een eenduidig klantbeeld.&nbsp;<\/p>\n\n\n\n<p>Bij Anderson MacGyver helpen we organisaties hun klantreizen en digitale ervaringen naar een hoger niveau te tillen. We transformeren je sales en marketing door onze ervaring in procesoptimalisatie toe te passen, met beproefde concepten, methodieken en tooling. Onze expertise bestrijkt onder meer CRM, DXP, klantportalen en aanverwante technologie\u00ebn.&nbsp;<\/p>\n\n\n\n<p><strong>Maar voordat je verder leest! <\/strong>Het is vaak leuker (en nuttiger) om dit te bespreken in de context van jouw organisatie. Onze professionals laten je graag ervaren hoe onze aanpak werkt. Wil je direct praten over de succesfactoren van optimale klantreizen en klantbeleving? Sla dan gerust de rest over en neem contact op met <a href=\"https:\/\/www.andersonmacgyver.com\/nl\/team\/onno-wasser\/\">Onno<\/a>, <a href=\"https:\/\/www.andersonmacgyver.com\/nl\/team\/anton-bubberman\/\">Anton<\/a>, or <a href=\"https:\/\/www.andersonmacgyver.com\/nl\/team\/gerard-wijers\/\">Gerard<\/a>.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Toch benieuwd? Laten we verder gaan met onze aanpak.<\/strong>\u00a0<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1901\" height=\"1891\" src=\"https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2025\/05\/Customer-journey.png\" alt=\"\" class=\"wp-image-14654 size-full\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Onze aanpak<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1067\" height=\"1067\" src=\"https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2024\/05\/Icon-01-blue.png\" alt=\"Set the direction\" class=\"wp-image-12823 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Bepaal de koers <\/h3>\n\n\n\n<p>We ontwikkelen een Operating Target Model voor jouw sales- en marketingdomein. Daarbij brengen we het bestaande applicatielandschap in kaart en identificeren we knelpunten en verbeterkansen. Onze aanpak is datagedreven en klantgericht, zodat jouw strategie\u00ebn optimaal aansluiten op zowel je bedrijfsdoelen als de verwachtingen van klanten.\u00a0<\/p>\n\n\n\n<p><strong>Typische output:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse van het huidige applicatielandschap\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.andersonmacgyver.com\/nl\/whitepaper\/operationeel-modelcanvas\/\">Operating Target Model<\/a> voor het sales- en marketingdomein\u00a0<\/li>\n\n\n\n<li>Beoordeling van knelpunten en verbeterkansen\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1068\" height=\"1067\" src=\"https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2024\/05\/Icon-02-blue.png\" alt=\"Design the solution\" class=\"wp-image-12826 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Ontwerp de oplossing<\/h3>\n\n\n\n<p>Samen met jouw team defini\u00ebren we use cases en kernvereisten. We ontwerpen een toekomstbestendig technologie- en datalandschap, inclusief marktscan en onderbouwde kostenanalyse. Implementatie van deze perfect passende oplossing zorgt ervoor dat je sales- en marketinginspanningen effectiever zijn en aansluiten bij de digitale voorkeuren van je klanten.\u00a0<\/p>\n\n\n\n<p><strong>Typische output: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gedefinieerde use cases en vereisten voor het sales- en marketingdomein<\/li>\n\n\n\n<li>Toekomstbestendig technologie- en datadesign, inclusief marktscan voor sales- en marketingautomatisering\u00a0<\/li>\n\n\n\n<li>Kostenanalyse voor implementatie van sales- en marketingoplossingen<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1067\" height=\"1067\" src=\"https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2024\/05\/Icon-03-blue.png\" alt=\"Implement the change\" class=\"wp-image-12829 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Implementeer de verandering<\/h3>\n\n\n\n<p>We begeleiden de selectie en contractering van passende oplossingen en dienstverleners. Vervolgens zorgen we voor een heldere planning en uitvoering van de roadmap, inclusief gerichte implementatiebegeleiding en stevig programmamanagement. Ook de aansturing van leveranciers wordt geborgd, zodat de overgang soepel verloopt en je nieuwe digitale klantstrategie maximaal rendeert.\u00a0<\/p>\n\n\n\n<p><strong>Typische output:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selectie en contractering van passende oplossingen en leveranciers\u00a0<\/li>\n\n\n\n<li>Uitvoering van de roadmap en implementatie<\/li>\n\n\n\n<li>Richtlijnen en proces voor leverancierssturing\u00a0\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Benieuwd hoe deze aanpak eruitziet voor jouw organisatie? Onze professionals gaan graag met je in gesprek over jullie uitdagingen en ambities.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\r\n<\/div>\r\n\r\n\r\n<div class=\"grey_block\" style=\"padding-top:px;padding-bottom:50px;margin-bottom:-px;\">\r\n    <div class='container-fluid'>\r\n\r\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n<div class=\"container_marge\"><\/div>\r\n<div class=\"block_10\">\r\r\n\t<div class=\"container p-0\">\r\r\n\t\t<div class=\"row\">\r\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t<div class=\"col-xl-8 col-lg-12\">\r\r\n\t\t\t\t\t\t<h2 class=\"block_title\">Kom in contact met:<\/h2>\r\r\n\t\t\t\t\t<\/div>\r\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t<div class=\"col-4 d-none d-xl-block text-right\">\r\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.andersonmacgyver.com\/nl\/team\/\" class=\"link_all\">Bekijk meer professionals <i class=\"fas fa-arrow-right\"><\/i><\/a>\r\r\n\t\t\t\t\t<\/div>\r\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/div>\r\r\n\t\t<div class=\"row row_min_991\">\r\r\n\t\t\t<div class=\"col-lg-3 col_min_991 col_marge_set\"><div class=\"col_inner_min_991\"><div class=\"block_team_link\" data-aos=\"fade-up\" data-aos-once=\"true\"><figure class=\"figure_hover hoverdef\"><div class=\"member_bg mpurple\"><\/div><div onclick=\"window.location='https:\/\/www.andersonmacgyver.com\/nl\/team\/onno-wasser\/'\" class=\"block_team cover\" style=\"background-image:url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2020\/01\/Onno-Wassenaar.jpg);\"><\/div><div class=\"block_team_social\"><a href=\"tel:0031683606955\" class=\"member_phone\"><i class=\"fas fa-phone-alt\"><\/i><\/a><a href=\"mailto:onno.wasser@andersonmacgyver.com\" class=\"member_mail\"><i class=\"fas fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/onnowasser\/?originalSubdomain=nl\" class=\"member_linkedin\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/div><div class=\"block_team_inner\" onclick=\"window.location='https:\/\/www.andersonmacgyver.com\/nl\/team\/onno-wasser\/'\"><div class=\"member_name\">Onno Wasser<\/div><div class=\"member_function\">Management Consultant<\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"col-lg-3 col_min_991 col_marge_set\"><div class=\"col_inner_min_991\"><div class=\"block_team_link\" data-aos=\"fade-up\" data-aos-once=\"true\"><figure class=\"figure_hover hoverdef\"><div class=\"member_bg mblue\"><\/div><div onclick=\"window.location='https:\/\/www.andersonmacgyver.com\/nl\/team\/anton-bubberman\/'\" class=\"block_team cover\" style=\"background-image:url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2020\/09\/Anton-new-1880x1253.jpg);\"><\/div><div class=\"block_team_social\"><a href=\"tel:0031623049238\" class=\"member_phone\"><i class=\"fas fa-phone-alt\"><\/i><\/a><a href=\"mailto:anton.bubberman@andersonmacgyver.com\" class=\"member_mail\"><i class=\"fas fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/anton-bubberman-33808612\/\" class=\"member_linkedin\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/div><div class=\"block_team_inner\" onclick=\"window.location='https:\/\/www.andersonmacgyver.com\/nl\/team\/anton-bubberman\/'\"><div class=\"member_name\">Anton Bubberman<\/div><div class=\"member_function\">Management Consultant<\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"col-lg-3 col_min_991 col_marge_set\"><div class=\"col_inner_min_991\"><div class=\"block_team_link\" data-aos=\"fade-up\" data-aos-once=\"true\"><figure class=\"figure_hover hoverdef\"><div class=\"member_bg mpurple\"><\/div><div onclick=\"window.location='https:\/\/www.andersonmacgyver.com\/nl\/team\/gerard-wijers\/'\" class=\"block_team cover\" style=\"background-image:url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2021\/06\/foto-gerard.png);\"><\/div><div class=\"block_team_social\"><a href=\"tel:+31 (0)6 5317 84 67\" class=\"member_phone\"><i class=\"fas fa-phone-alt\"><\/i><\/a><a href=\"mailto:gerard.wijers@andersonmacgyver.com\" class=\"member_mail\"><i class=\"fas fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/gerardwijers\/nl?originalSubdomain=nl\" class=\"member_linkedin\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/div><div class=\"block_team_inner\" onclick=\"window.location='https:\/\/www.andersonmacgyver.com\/nl\/team\/gerard-wijers\/'\"><div class=\"member_name\">Gerard Wijers<\/div><div class=\"member_function\">Group Director | Co-founder<\/div><\/div><\/figure><\/div><\/div><\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\r\n\t<\/div>\r\r\n<\/div>\r\r\n\n\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"container\">\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block_24\">\r\n\t<div class=\"container p-0\">\r\n\t\t<div class=\"d-none d-xl-block\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t\t<h2 class=\"block_title\">Aanbevolen klantverhalen<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"col-lg-4\"><div data-aos=\"fade-up\" data-aos-once=\"true\" class=\"publication_box\"><a class=\"publication_box_link\" href=\"https:\/\/www.andersonmacgyver.com\/nl\/case\/crm-wereldwijd-implementeren-om-360-klantbeeld-te-bieden-voor-scania\/\"><figure class=\"figure_hover\"><div class=\"publication_thumb cover\" style=\"background-image: url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2023\/11\/Scania.jpg);\"><\/div><\/figure><div class=\"publication_inner\"><div class=\"publication_cat\">Klantverhaal<\/div><h2 class=\"publication_title\">CRM wereldwijd implementeren om 360\u00b0 klantbeeld te bieden voor Scania<\/h2><\/div><\/div><\/a><\/div><div class=\"col-lg-4\"><div data-aos=\"fade-up\" data-aos-once=\"true\" class=\"publication_box\"><a class=\"publication_box_link\" href=\"https:\/\/www.andersonmacgyver.com\/nl\/interview-nl\/eneco-switcht-van-product-naar-klantgericht-technologie-als-change-agent\/\"><figure class=\"figure_hover\"><div class=\"publication_thumb cover\" style=\"background-image: url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2023\/01\/Blauw-david-alex.png);\"><\/div><\/figure><div class=\"publication_inner\"><div class=\"publication_cat\">Klantverhaal<\/div><h2 class=\"publication_title\">Eneco switcht van product- naar klantgericht: &#8216;Technologie als change agent&#8217;<\/h2><\/div><\/div><\/a><\/div><div class=\"col-lg-4\"><div data-aos=\"fade-up\" data-aos-once=\"true\" class=\"publication_box\"><a class=\"publication_box_link\" href=\"https:\/\/www.andersonmacgyver.com\/nl\/case\/postnl\/\"><figure class=\"figure_hover\"><div class=\"publication_thumb cover\" style=\"background-image: url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2020\/10\/PostNL-1-979x1224.jpg);\"><\/div><\/figure><div class=\"publication_inner\"><div class=\"publication_cat\">Klantverhaal<\/div><h2 class=\"publication_title\">De multimodale transformatie van PostNL<\/h2><\/div><\/div><\/a><\/div>\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"d-block d-xl-none\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t\t<h2 class=\"block_title\">Aanbevolen klantverhalen<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6 b21h_pr0\"><div class=\"block_12_img cover\" style=\"background-image:url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2023\/11\/Scania.jpg);\"><\/div><\/div><div class=\"col-lg-6 b21h_pl0\"><div class=\"table_box\"><div class=\"table_cell\"><p class=\"psf_subtitle\">CRM wereldwijd implementeren om 360\u00b0 klantbeeld te bieden voor Scania<\/p><h2 class=\"block_title\">Scania<\/h2><div class=\"block_content\"><p>De Nederlandse Spoorwegen NV (NS) is de grootste spoorwegmaatschappij in Nederland. Gemiddeld vervoert NS 1,1 miljoen reizigers per dag. De mobiliteitsmarkt verandert snel, in termen van klantgedrag, nieuwe toetreders en diversificatie van klantkanalen. NS transformeert daarom van een treinbedrijf naar een mobiliteitsaanbieder, waarbij spoorvervoer deel uitmaakt van hun aanbod. Om deze transformatie mogelijk te maken is een veelzijdige organisatie op het gebied van IT en personeel essentieel.<\/p>\n<\/div><a href=\"https:\/\/www.andersonmacgyver.com\/nl\/case\/crm-wereldwijd-implementeren-om-360-klantbeeld-te-bieden-voor-scania\/\" class=\"btn\">Lees meer <i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><div class=\"fill1\"><\/div><div class=\"col-lg-6 b21h_pr0\"><div class=\"block_12_img cover\" style=\"background-image:url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2023\/01\/Blauw-david-alex.png);\"><\/div><\/div><div class=\"col-lg-6 b21h_pl0\"><div class=\"table_box\"><div class=\"table_cell\"><p class=\"psf_subtitle\">Eneco switcht van product- naar klantgericht: &#8216;Technologie als change agent&#8217;<\/p><a href=\"https:\/\/www.andersonmacgyver.com\/nl\/interview-nl\/eneco-switcht-van-product-naar-klantgericht-technologie-als-change-agent\/\" class=\"btn\">Lees meer <i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><div class=\"fill1\"><\/div><div class=\"col-lg-6 b21h_pr0\"><div class=\"block_12_img cover\" style=\"background-image:url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2020\/10\/PostNL-1-979x1224.jpg);\"><\/div><\/div><div class=\"col-lg-6 b21h_pl0\"><div class=\"table_box\"><div class=\"table_cell\"><p class=\"psf_subtitle\">De multimodale transformatie van PostNL<\/p><h2 class=\"block_title\">PostNL<\/h2><div class=\"block_content\"><p>\u201cIT is het fundament voor nieuwe bedrijfsmodellen, maar vereist ook prestatie, stabiliteit, schaalbaarheid, flexibiliteit en compliance. Anderson MacGyver kan deze aspecten als geen ander verbinden.\u201d<\/p>\n<\/div><a href=\"https:\/\/www.andersonmacgyver.com\/nl\/case\/postnl\/\" class=\"btn\">Lees meer <i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><\/div><\/div><div class=\"fill1\"><\/div>\t\t\t<\/div>\r\n\t\t\t<!-- <div class=\"row row_min_991\">\r\n\t\t\t\t<div class=\"col-lg-4 col_min_991\"><div class=\"col_inner_min_991\"><div class=\"publication_box\"><a class=\"publication_box_link\" href=\"https:\/\/www.andersonmacgyver.com\/nl\/kennis-artikel\/interim-management-geen-noodverband-maar-een-aanjager-van-verandering\/\"><div class=\"publication_thumb cover\" style=\"background-image: url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2026\/02\/Blog-post-Interim-Management.png);\"><\/div><div class=\"publication_inner\"><div class=\"publication_cat\">Klantverhaal<\/div><h2 class=\"publication_title\">Interim Management: geen noodverband, maar een aanjager van verandering\u00a0<\/h2><\/div><\/div><\/a><\/div><\/div><div class=\"col-lg-4 col_min_991\"><div class=\"col_inner_min_991\"><div class=\"publication_box\"><a class=\"publication_box_link\" href=\"https:\/\/www.andersonmacgyver.com\/nl\/kennis-artikel\/weerbaarheid-in-tijden-van-verandering\/\"><div class=\"publication_thumb cover\" style=\"background-image: url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2025\/12\/Weerbaarheid-in-tijden-van-verandering.png);\"><\/div><div class=\"publication_inner\"><div class=\"publication_cat\">Klantverhaal<\/div><h2 class=\"publication_title\">Weerbaarheid in tijden van verandering<\/h2><\/div><\/div><\/a><\/div><\/div><div class=\"col-lg-4 col_min_991\"><div class=\"col_inner_min_991\"><div class=\"publication_box\"><a class=\"publication_box_link\" href=\"https:\/\/www.andersonmacgyver.com\/nl\/kennis-artikel\/data-governance-in-de-praktijk\/\"><div class=\"publication_thumb cover\" style=\"background-image: url(https:\/\/www.andersonmacgyver.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-30-okt-2025-11_40_27-1.jpg);\"><\/div><div class=\"publication_inner\"><div class=\"publication_cat\">Klantverhaal<\/div><h2 class=\"publication_title\">Data governance in de praktijk\u00a0<\/h2><\/div><\/div><\/a><\/div><\/div>\t\t\t<\/div> -->\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background has-text-align-left wp-element-button\" href=\"https:\/\/www.andersonmacgyver.com\/nl\/klantcases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meer klantverhalen<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n<div class=\"container_marge\"><\/div>\r\n<\/div>\r\r\n<div class=\"block_30\">\r\r\n\t<div class=\"container\">\r\r\n        \r\n            <h2 class=\"block_title\">Andere uitdagingen of ambities die je waarschijnlijk herkent<\/h2>\r\r\n        \r\n        <div class=\"row\">\r\r\n            <div class=\"col-xl-4 col_marge_set\"><a href=\"https:\/\/www.andersonmacgyver.com\/nl\/question\/groei-door-te-transformeren-naar-een-schaalbare-ai-gedreven-organisatie\/\" class=\"block_30_1\">Groei door te transformeren naar een schaalbare, AI-gedreven organisatie <i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><div class=\"col-xl-4 col_marge_set\"><a href=\"https:\/\/www.andersonmacgyver.com\/nl\/question\/een-complex-legacy-it-landschap-en-technical-debt\/\" class=\"block_30_1\">Een complex legacy IT-landschap en technical debt <i class=\"fas fa-arrow-right\"><\/i><\/a><\/div><div class=\"col-xl-4 col_marge_set\"><a href=\"https:\/\/www.andersonmacgyver.com\/nl\/question\/operational-excellence-door-het-automatiseren-van-de-bedrijfsvoering\/\" class=\"block_30_1\">Operational excellence door het automatiseren van de bedrijfsvoering <i class=\"fas fa-arrow-right\"><\/i><\/a><\/div>\r\n        <\/div>\r\r\n\t<\/div>\r\r\n<\/div>\t\r\r\n<div class=\"container\">\r\r\n","protected":false},"featured_media":14665,"template":"","tags":[],"question":[146],"class_list":["post-14653","cp_question","type-cp_question","status-publish","has-post-thumbnail","hentry","question-jouw-digitale-ambities"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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