By (sometimes literally) taking the position of the user, new insights can be obtained. Also in IT transformation projects, it is key to analyse the situation from multiple perspectives. Service design methods such as personas and customer journeys could be used to obtain the desired insights.
Nowadays, technology and data are essential elements within your strategy. For succeeding in a digital world, the inevitable fusion of business and IT strategy is required: a digital strategy. This white paper introduces a 2×2 model helps you decide on the strategic focus of your digital ambitions.